Thanks a bunch for this information, torgos! I knew this was a bit over-my-head, but I'll buy the Drupal Pro Dev book off Amazon to see if I can take a stab at it.

I'm running a hockey related site, so, as you could imagine, I need the site up and running ASAP for the playoffs. I'll probably have to get someone to write it for me :|

Regardless, this is a light at the end of the tunnel, and thanks for the guidance!

Another question -- is it possible to have multiple Contemplate layouts for different types of products? Like I said before, the layout of the jersey page may not necessarily be the same as a hat page, etc.