It's working! So now I have a new problem...either I need rehab for the crack I must have been smoking last night or something in my local dev environment (cache?) was preventing this from element from updating correctly. I tried using Firebug, IE Developer Toolbar, and the Web Developer Toolbar to get as much info as possible and they all led back to the correct answer that jodo pointed out:

Thanks for all the responses!
Sc0tt