...When it comes to conversions, and thus revenues from an e-commerce site, testing has the final say. Everything else is speculation.
You're right. However, there is not only one answer. There are different types of cases and testing is the only way to figure out the best conversions. To have option to choose between "one page" and "step by step" checkout sounds like an ideal solution for Ubercart.
Joined: 12/28/2007