I agree the options are fairly descriptive and uninteresting. However I believe the comparison to tag lines from mega-million dollar advertising campaigns for well established brands is not valid. Imagine if you had never heard of McDonald's and someone handed you a business card which says "McDonald's: I'm lovin' it." I for one would be very confused. McDonald's, Nike, and Burger King are not trying to tell you who they are or what they do because everyone already knows that. I believe it's apples and oranges. Regardless, I'm happy to continue discussing options. I just felt like the conversation was dying out and it was time to make a choice.