it's been a good solid month now since I've used this on our site, and the results have given us a good insight into how people are finding us, my only issue with the stats now that the data is coming in is not being able to break down the results further, for example, being able to show all the orders for a given option. I guess by allowing this it would make the module unique to ubercart and therefore not generic so it can be used any where on your site. If I get the time I'll try and write a patch with an option to allow breakdown reporting for ubercart. Apart from that module has been solid, good job dude