When we started Ubercart we came up with the tag line "One cart to rule them all" for a few reasons.
1. We had just seen The Lord of the Rings trilogy with the tag line "One Ring to rule them all" and we wanted to pay tribute to an awesome book / movei trilogy.
2. We thought it was funny in a self depricating way to insinuate that this new (read unheard of) e-commerce project even had a chance of becoming dominant in the e-commerce market.
3. We thought it would be a funny tag line for a while until we got around to putting some serious thought into a "real" tag line.
My how things have changed! Ubercart has "grown up" to become a real player in the e-commerce market used by thousands of merchants. We think now is the time to put some serious thought into a tag line, and we are asking for your input.
We are looking for suggestions for a tag line which (in one short sweet statement) gives an idea of what Ubercart is and what makes it special to someone who has never heard of it (and or Drupal). The someone we are looking to reach is not necessarily the same person who reads these forums. We want to reach the CIO, small business owner, or consultant who makes the decision as to which e-commerce package to implement.
What is Ubercart? That's simple. It is an e-commerce application; a shopping cart.
What makes Ubercart special? A few things. . . Integration with Drupal. There are lot's of carts out there, but few of them have the ability to provide content and e-commerce in one package like Drupal and Ubercart. The ability to sell content, digital, and physical products. We would like to think that Ubercart is special because it is easy to setup and use, but I'm not sure everyone would agree.
So, what are your thoughts? What should Ubercart's tag line be?
Here are some suggestions given at Drupalcon's and or thrown around the office.
Ubercart: E-Commerce and Content
Ubercart: Check it out!
Ubercart: E-Commerce Made Easy