Hi überpeople.
I was just wondering. My customers (and myself) are very focused on accessibility so that the store is as easy to use as possible. On one of the stores i'm setting up (converting from in-house system to übercart), we have statistics that show that just about 2% of the customers use a separate billing and shipping addresses. To make it even easier for users in the checkout pane I would like to reduce the amount of panes and fields.
One of the ways of doing this is to simply turn the question on the "Billing information" pane completely around. Instead of the checkbox "My billing information is the same as my delivery information." i would like to have a "My billing information is NOT the same..." on the delivery information pane. That way, the billing information pane can be completely hidden and not be part of the checkout process if this is not needed. So when the user clicks "My billing informasjon is NOT..." we can show the billing information pane "on demand".
I know this sounds like a lot of work for such a small change, but this is actually an important one. E-Commerce analysis in norway and our google analytics reports show that over 85% of potential customers leave the store on the checkout page. We are therefore using a lot of energy in this page to make it even easier to use than before.
Do anyone have any good ideas on how this can be done? Not only technical, but also logical. They way I see it would be:
1) Either have the billing information pane hidden with javascript/CSS and only show it if people click the checkbox to define a separate billing address. This would require that the billing informastion pane is taken out of the "pane loop" so that it doesn't get affected when people click the "Next" button.
2) We could have a page reload when a user click the checkbox, but this is not my favourite solution 
I would really appreciate any ideas surrounding both technical and logical approaches to making this stuff happen 
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Best regards,
Thomas Kulvik
Ny Media AS
www.nymedia.no






