i'm not much of a themer, but the functionality of the site seems to be pretty promising.
http://aikwatches.com
Mon, 10/15/2007 - 11:41
Re: AIKwatches.com runs Alpha 7e
Cool. I hope you sell a lot of the mondo-expensive ones. 
I got really excited looking at your product page b/c I thought you'd added in your own Javascript to scroll the product images... then I realized it was Flash. 
(Not saying anything bad about Flash, just thinking it'd be cool to have that in our product module if it wasn't.)
thanks ryan,
this was a
thanks ryan,
this was a contracted site actually, and the flash was leftover from the old osCommerce site.
cheers
Re: thanks ryan,
fwiw, and i hate to go negative on you, but if you are really *serious* about selling your items, imho your current site doesn't look professional enough to give me a warm and fuzzy to buy items at the prices you are selling them. that's just me. others might feel differently.
maybe you actually do sell stuff at prices like this to customers on ebay and will do so on this site. in which case i humbly apologize for stepping in.
I look at it like this. If you're selling a $15K watch, i'd expect your website to look like you at least spent $15K on it. Analogy. You wouldn't find rolls royce selling rolls royces on a site that looks anything less than top notch.
just trying to be honest. you or your're client is not likely to succeed if you don't get realistic feedback.
fyi, if you were selling $20 items your site would be fine. but for $15K items, credibility is probably going to require a more enhanced design.
my 2 cents.