Ubercart

Actually importing XML + strong knowledge of XML would solve this problem, but now I'm looking for a solution for simple human beings, not hardcore programmers

The formating of the page is controlled via the theme template. What you mean is formating the content. The CSV import doesn't check the data's format or escape it with CDATA so formated text might not work. Importing the data and how it looks when its displayed are 2 separate things usually.

If you want something specific, like the IBM page, then I'd go with:

1. create a product class (e.g. 'doorbell')

2. Add a custom CCK field for each part of the page you want to format specifically to the 'doorbell' content type.

3. Modify the theme template to show the different parts where you want them in a template file called 'node-doorbell.php'