Hello, and thanks for any help.

I am an Internet Marketing consultant and one of my new clients is using Drupal with Ubercart.
I've worked with Drupal as a CMS for quit a while, but not with Ubercart.
It's a fantastic combo and I'm looking forward to working on this project.

Here is the issue/question.

I have seen that there is a Google Analytics module, which he is already using; however I do not see any documentation on where to install the very important Conversion Tracking scripts.

It seems that many people do not understand what this is, or simply confuse it with Google Analytics.

To be clear, Google, Yahoo, and MSN all offer PPC Conversion Tracking.
Conversion Tracking is a very small JavaScript file that is usually placed inside the HTML right before the closing BODY tag on the final "Thank You" page of the check out process. When this web page is loaded in the browser, the script(s) fires. This event will track back to the Google, Yahoo, or MSN, PPC account and show exactly which keyword resulted in the sale. This then gives us Cost per Conversion data that heavily influences the bids used for the different PPC keywords.

Conversion Tracking is the single most important tool for optimizing a PPC Marketing campaign.

While Google Analytics is great and does provide similar information, Conversion Tracking is used inside the management interface of the PPC accounts and allows for a very quick and effective method of managing the PPC accounts. To put it mildly, it's VERY important.

So, is there a page that these codes can simply be placed on?
Or, is there another method that can be used to implement these codes on the Thank You page?

Here is a link to more information on Google Conversion Tracking:
https://adwords.google.com/support/bin/topic.py?topic=60

On another note:

Does anybody know if the Google Analytics module tracks the Google E-Commerce functionality?
If not, is it possible to make it do so?

FYI - Here is a link to the HELP page on Google E-Commerce tracking:
https://adwords.google.com/support/bin/answer.py?answer=55528&topic=11184

Again, this functionality delivers some amazing ROI information on all sources of traffic including PPC, Organic, Banners, etc. Basically, it looks like some code needs to be placed on the receipt page that transfers some of the sale information back to Google to use in the Google Analytics data. This code needs to be modified to use the same calls that the shopping cart uses to display the data on the receipt page,

Thanks again for any and all help.

Patrick.