Dekbedovertrekshop.com sells all sorts and brands of linen cloths (beddengoed or dekbedovertrek in Dutch).
The choice and varieties of dekbedovertrekken is huge, and the collection is growing fast. To make this collection searchable in an easy way we implemented views wit a custom filtering method, providing categorised links to narrow down the catalog very quickly on properties like brand, colour, material, design and others.
We also implemented "big dropdown" navigation. This is a neat feature, but needs polishing in the current state.
Logo, branding, webdesign and Drupal/Ubercart development is all done by Qrios.
This is one of our best Ubercart stores so far IMHO, though there is still some work in progress on this.
The goals and potentials are pretty high, but competition is in this niche is big. The first results are promising, but time will tell how successful Dekbedovertrekshop.com is gonna be.