Congrats on the launch. One suggestion for product pages is to find some better way to organize data. At the moment you have to scroll down quite a ways to find an add to cart button. Maybe you can use some sort of tabs system to solve that... I know there are other sites in the directory doing this, but I can't remember which ones.

That would be Pawlickers. See how they formatted a product page at: http://www.pawlickers.com/products/treats/dog-cookies/murdocks-munchies

The thread where he describes how he implemented it: http://www.ubercart.org/site/2323

Big thaks for such usefull advice!
We may implement tabs in next version of shop!